Thursday, May 26, 2005

The Best P.R.: Straight Talk (Friedman)

May 20, 2005

The fact that the White House spokesman Scott McClellan spent part of his briefing on Tuesday excoriating Newsweek - and telling its editors that they had a responsibility to "help repair the damage" to America's standing in the Arab-Muslim world - while not offering a single word of condemnation for those who went out and killed 16 people in Afghanistan in riots linked to a Newsweek report, pretty much explains why we're struggling to win the war of ideas in the Muslim world today. We are spending way too much time debating with ourselves, or playing defense, and way too little time actually looking Arab Muslims in the eye and telling them the truth as we see it.

In part this is because we are so dependent on their oil - and addicts never tell the truth to their pushers. In part this is because the administration got so carried away by the vote in the Iraqi elections that it lost focus. (We don't even have an ambassador in Iraq at this critical juncture, when it is so important that an ethnically balanced Iraqi government be formed. But don't worry - John Bolton is going to reform the U.N.)

And in part this is because we are afraid to say the truth, because we - wrongly - believe these people are incapable of rational thought and will just react violently. Therefore, if we have an information campaign, it must all be about explaining to them who we are, and why we are not bad people, and why Newsweek made a mistake. It must never involve us asking who they are and why they are behaving in ways that don't live up to the values they profess.

Instead of sending Mr. McClellan out to flog Newsweek, President Bush should have said: "Let me say first to all Muslims that desecrating anyone's holy book is utterly wrong. These allegations will be investigated, and any such behavior will be punished. That is how we Americans intend to look in the mirror. But we think the Arab-Muslim world must also look in the mirror when it comes to how it has been behaving toward an even worse crime than the desecration of God's words, and that is the desecration of God's creations. In reaction to an unsubstantiated Newsweek story, Muslims killed 16 other Muslims in Afghanistan in rioting, and no one has raised a peep - as if it were a totally logical reaction. That is wrong.

"In Iraq, where Shiite, Kurdish and Sunni Muslims are struggling to build a pluralistic new order, other Muslims, claiming to act in the name of Allah, are indiscriminately butchering people, without a word of condemnation coming from Muslim spiritual or political leaders. I don't understand a concept of the sacred that says a book is more sacred than a human life. A holy book, whether the Bible or the Koran, is only holy to the extent that it shapes human life and behavior.

"Look, Newsweek may have violated journalistic rules, but what jihadist terrorists are doing in Iraq and Afghanistan - blowing up innocent Muslims struggling to build an alternative society to dictatorship - surely destroys the Koran. They are the real enemies of Islam because they are depriving Muslims of a better future. From what I know of Islam, it teaches that you show reverence to God by showing reverence for his creations, not just his words. Why don't your spiritual leaders say that? I am asking, because I want to know."

Fortunately, a few courageous Arab intellectuals, such as Abderrahman al-Rashed, have asked such things. Writing in Wednesday's Saudi daily Asharq Al Awsat, he said: "When thousands in Afghanistan are concerned about a report in a magazine that does not reach them, written in a language they do not speak, leading them to protest in a manner unprecedented among other Islamic nations that do speak English, the matter is worth pursuing further: it tells us more about the dangers of propaganda and its exploitation by opposition groups than it does about spontaneous popular sentiments."

And a few days ago, a group of Iraqi journalists actually went to Jordan and got right in the face of Jordanian columnists and editors, demanding to know why they were treating Muslim mass murderers in Iraq like anticolonial war heroes. It's already changed the tone. That's the war of ideas.

The greatest respect we can show to Arabs and Muslims - and the best way to help Muslim progressives win the war of ideas - is to take them seriously and stop gazing at our own navels. That means demanding that they answer for their lies, hypocrisy and profane behavior, just as much as we must answer for ours.

C.E.O.'s, M.I.A. (Friedman)

May 25, 2005

After six weeks of being a foreign correspondent traveling around America, the biggest question I have come home with is not "What's the matter with Kansas?" but rather, "What's the matter with big business?"

America faces a huge set of challenges if it is going to retain its competitive edge. As a nation, we have a mounting education deficit, energy deficit, budget deficit, health care deficit and ambition deficit. The administration is in denial on this, and Congress is off on Mars. And yet, when I look around for the group that has both the power and interest in seeing America remain globally focused and competitive - America's business leaders - they seem to be missing in action. I am not worried about the rise of the cultural conservatives. I am worried about the disappearance of an internationalist, pro-American business elite.

Is there any company in America that should be more involved in lobbying for some form of national health coverage than General Motors, which is being strangled by its health care costs? Is there any group of companies that should have been picketing the White House more than our high-tech firms, after the Bush team cut the National Science Foundation budget by $100 million in 2005 and in 2006 has proposed shrinking the Department of Energy science programs and basic and applied research in the Department of Defense - key sources of innovation?

Is there any constituency that should be clamoring for a sane energy policy more than U.S. industry? Is there any group that should be mobilizing voters to lobby Congress to pass the Caribbean Free Trade Agreement and complete the Doha round more than U.S. multinationals? Should anyone be more concerned about the fiscally reckless deficits we are leaving our children than Wall Street?

Yet, with a few admirable exceptions, American business has not gotten out front on these issues. In part, this is because boardrooms tend to be culturally Republican - both uncomfortable and a little afraid to challenge this administration. In part, this is because of the post-Enron keep-your-head-down effect. And in part, this is because in today's flatter world, many key U.S. companies now make most of their profits abroad and can increasingly recruit the best talent in the world today without ever hiring another American.

So with business with its head in the clouds, labor with its head in the sand, the administration focused on terrorism and Congress catering to people who think "intelligent design" is something done by God and not by Intel, it's not surprising that "we don't have a strategy for making America competitive in the 21st century - a century of three billion new capitalists," as Clyde Prestowitz put it. He is the author of a smart new book about the rise of China and India, called, appropriately, "Three Billion New Capitalists."

If we don't get our act together, this will affect not just our economy, but also our power. America has just completed the most sweeping transformation of its national security establishment since 1947. "Unfortunately, the entire restructuring has been oriented toward combating one threat - terrorism," said David Rothkopf, a Carnegie Endowment scholar who has just published a timely and important new book, "Running the World," about the U.S. National Security Council.

"This is dramatically different from what was done in the wake of World War II, when, in addition to creating the N.S.C., Department of Defense, Air Force and C.I.A., we also created the U.N., I.M.F., World Bank, conducted the Marshall Plan, rebuilt Japan and recognized that domestic growth was the most important wellspring of our national security."

That domestic strength made us both feared and attractive. Remember: America won the cold war not just with containment, but, even more important, with attraction - attraction for the society we were building.

"Undercutting that attraction with fiscal irresponsibility, inattentiveness to the engines of competitiveness on which future jobs will depend, cavalier treatment of the values that make the American way of life more appealing, closing our borders to the world - and thus both losing our edge and our understanding of that world - or focusing exclusively on enemies or the failings of the international community," added Mr. Rothkopf, "is both self-defeating and runs counter to every lesson of how we won the cold war."

But who will tell the people? If not the situation room, it better be the boardroom - otherwise the costs to our country will exceed anything that can measured on a balance sheet.